The guy behind the guy

It's something as ubiquitous in baseball as Opening Day bunting and sweaty fans in the bleachers in mid-July.

And we all have Jerry Dior to thank for it.

Here's an interesting article from the Wall Street Journal about the man behind Major League Baseball's logo. The most startling part is that the logo was created in the 1970s, showing a stark departure from other designs of the era.

Who would have thought that something emerging from the time of polyester, avacado green kitchen appliances and other design disasters would also produce this timeless logo?

While I'm sure that no one is going to think of this every time they see the logo, it's cool to know who made it and that it doesn't really represent anyone.

I bet that comes up in some bar trivia question in the next month or so.